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Jewish Community Housing Corporation to Host Presentation for Health Care Professionals on Use of Social Media in Long Term Care Settings on Tues., May 20

20 May 2014 @ 8:00 AM - 12:00 PM

Nurses, Social Workers, Administrators Invited to Earn 2.5 CE Credits at Free Seminar at The Lester Senior Housing Community in Whippany, NJ; “To Tweet or Not to Tweet” Will Cover Social Media and Digital Technology, Presented by Laurie Loughney, COO of the Non-Profit Organization

The use of social media in the workplace is on the rise and is a growing concern within the health care and long term care arenas, where patient or resident privacy is paramount. To help professionals become more aware of the potential ethical issues regarding social media in clinical practices and elder care settings, the Lester Senior Housing Community will host a free seminar titled, “To Tweet or Not to Tweet: That is the Question.” The seminar, which carries 2.5 CE credits, will be held on Tuesday, May 20, 2014. It is designed for social workers and RN case managers, assisted living and nursing home administrators, and other professionals that work with the elderly in long-term care environments.

…it is crucial for health care and long-term care professionals to be aware of the potential pitfalls as well as the benefits of digit.

Breakfast and sign-in are at 8:00 a.m.; the presentation will run from 8:30 to 11:45 a.m. with a break, in the multi-purpose room of the Community’s Margaret and Martin Heller Independent Living Apartments. The presenter will be Laurie Loughney, COO of the Jewish Community Housing Corporation of Metropolitan New Jersey (JCHC), who is also a certified social worker, licensed nursing home administrator and certified assisted living administrator. The JCHC owns and manages the Lester Senior Housing Community and three other senior residences in Essex County.

Loughney will cover how digital technology is implemented in long-term care settings and provide insights into how social media is used to promote long-term care organizations and connect with residents’ loved ones, as well as the ethical responsibilities for health care professionals in its use. Upon completion of the seminar, attendees will be able to:

  •     Relate the use of social media and email to long-term care admissions, social worker outreach, responding to family requests for information, and in marketing and public relations.
  •     List the regulatory standards required to use digital technology.
  •     Cite one potential problem related to a legal, ethical or regulatory standard (such as HIPPA, fair housing, or social work ethics) in the use of residents’ and family photos on social media sites.
  •     Integrate regulatory and ethical aspects into developing social media policy and procedures.

“With our methods of communication changing rapidly, and email and social media becoming commonplace in clinical settings, it is crucial for health care and long-term care professionals to be aware of the potential pitfalls as well as the benefits of digital technology,” said Loughney.

Pre-registration for “To Tweet or Not to Tweet” is required; contact Barbara Knopf by May 16 at (973) 929-2725 or BarbaraK(at)jchcorp(dot)org to reserve a seat. The Lester Senior Housing Community is located at 903-905 Route 10 East on the Alex Aidekman Family Jewish Community Campus in Whippany, NJ.


20 May 2014
8:00 AM - 12:00 PM


Lester Senior Housing Community
903-905 Route 10 East
Whippany, NJ 07981 United States
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